This program is designed for people who have recently been appointed to the role of sales manager or are looking for a refresher of the fundamentals of sales management. Focus is placed on the transition from sales to sales management and the skills associated with hiring, training, motivating, organizing, compensating, and evaluating a successful sales force. The course is applicable for those managing field sales people selling products or services. More seasoned sales and marketing managers should consider the
Executive Program Strategic Sales Management program. Companies are encouraged to send teams to learn common language and frameworks and to help drive the implementation of new knowledge throughout the organization.
